Bushfire Precaution Advocacy:
Building a Fire Prevention Constituency
Day One
| 8:00 a.m. | Introductions | |
| 8:15 a.m. | Introduction to Risk Communication
Risk = Hazard + Outrage Four Kinds of Risk Communication | |
| 9:30 a.m. | Tech Specs for Precaution Advocacy | |
| 10:15 a.m. | Break | |
| 10:30 a.m. | Tech Specs for Precaution Advocacy (cont.) | |
| 12:00 noon | Precaution Advocacy Schemas: GAAMM and CREATE! | |
| 12:30 p.m. | Lunch | |
| 1:30 p.m. | Goals of Fire Prevention Precaution Advocacy (Group Work and Reports) What does the ideal fire prevention program look like? What do we need others to do to make it work? What would initial progress look like? | |
| 2:30 p.m. | Fire Prevention Stakeholders (Group Work)
Who needs to be reached? (audiences) Why? What do we need them to do/think/feel/permit? What are they like? What do they know/think/believe/feel that helps? (appeals) What do they know/think/believe/feel that hurts? (barriers) How are they best reached? (media) | |
| 3:30 p.m. | Break | |
| 3:45 p.m. | Fire Prevention Stakeholders (Reports and Discussion) | |
| 4:30 p.m. | Message Hypotheses So Far: Brainstorm and Overnight Assignment | |
| 5:00 p.m. | Adjourn |
Day Two
| 8:00 a.m. | Assignment Results Discussion | |
| 8:45 a.m. | Panel: What Has Worked Before? What Hasn’t? | |
| 9:45 a.m. | Some Additional Tools
Rational Model/Advertiser’s Model/Cognitive Dissonance Model Policy/Training/Attention/Willed Inattention Precaution Adoption Process Model Follow-the-Leader/Donkey/Seesaw Precaution Advocacy through Outrage Management | |
| 10:15 a.m. | Break | |
| 10:30 a.m. | Some Additional Tools (cont.) | |
| 12:00 noon | Focus Group Test Messages (Group Work) | |
| 12:30 p.m. | Lunch | |
| 1:30 p.m. | Focus Group Test Messages (Brainstorm) | |
| 2:00 p.m. | Focus Group Planning | |
| 2:30 p.m. | Focus Group | |
| 3:15 p.m. | Break (with focus group) | |
| 3:30 p.m. | Debrief I (with focus group) | |
| 4:00 p.m. | Debrief II (without focus group) | |
| 4:30 p.m. | Conclusions; Next Steps; Evaluation | |
| 5:00 p.m. | Adjourn |
Copyright © 2009 by Peter M. Sandman
