Bushfire Precaution Advocacy:
Building a Fire Prevention Constituency
|8:15 a.m.||Introduction to Risk Communication
Risk = Hazard + Outrage
Four Kinds of Risk Communication
|9:30 a.m.||Tech Specs for Precaution Advocacy|
|10:30 a.m.||Tech Specs for Precaution Advocacy (cont.)|
|12:00 noon||Precaution Advocacy Schemas: GAAMM and CREATE!|
|1:30 p.m.||Goals of Fire Prevention Precaution Advocacy (Group Work |
What does the ideal fire prevention program look like?
What do we need others to do to make it work?
What would initial progress look like?
|2:30 p.m.||Fire Prevention Stakeholders (Group Work)
Who needs to be reached? (audiences)
Why? What do we need them to do/think/feel/permit?
What are they like?
What do they know/think/believe/feel that helps? (appeals)
What do they know/think/believe/feel that hurts? (barriers)
How are they best reached? (media)
|3:45 p.m.||Fire Prevention Stakeholders (Reports and Discussion)|
|4:30 p.m.||Message Hypotheses So Far: Brainstorm and Overnight Assignment|
|8:00 a.m.||Assignment Results Discussion|
|8:45 a.m.||Panel: What Has Worked Before? What Hasn’t?|
|9:45 a.m.||Some Additional Tools
Rational Model/Advertiser’s Model/Cognitive Dissonance Model
Precaution Adoption Process Model
Precaution Advocacy through Outrage Management
|10:30 a.m.||Some Additional Tools (cont.)|
|12:00 noon||Focus Group Test Messages (Group Work)|
|1:30 p.m.||Focus Group Test Messages (Brainstorm)|
|2:00 p.m.||Focus Group Planning|
|2:30 p.m.||Focus Group|
|3:15 p.m.||Break (with focus group)|
|3:30 p.m.||Debrief I (with focus group)|
|4:00 p.m.||Debrief II (without focus group)|
|4:30 p.m.||Conclusions; Next Steps; Evaluation|
Copyright © 2009 by Peter M. Sandman